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  • Top Tech Trends to Watch Our for at IFA

    Posted by developer on 01/06/2016

    We’re all busy at PowerIT preparing for our upcoming trip to Berlin, diary is filling up nicely, but we’re also looking to meet new contacts and check out the latest trends as we walk the floor. Sitting in the heart of the industry as we do, via our outsourced sales and marketing services, we have a good idea of what we’re likely to see before we head out, here’s a summary of the three top trends we’re expecting:

    – Continued innovation in TV’s – over the last couple of years there have been a lot of changes in this world. OLEDs, 3D TV etc. the latest trend is 4K Ultra High Definition (UHD) – we’ve seen this at CES and IFA over the last 12 months, but now the technology is starting to drop in price, making it a more viable solution for most consumers. Coupled with improvements in upscaling standard definition content and services like Netflix introducing 4K media to their streaming service there are ways to actually see the benefit of the advances in resolution technology.
    – Home automation – an ever-burning hot topic. Standards starting to settle down and consumers starting to ‘get’ the topic so it will be interesting to see new developments.  In the UK our utility firms are all doing deals with the likes of NEST and British Gas’ myHome system, to be able to offer smart/remote management of central heating systems.  Add to this the trend around ‘The Internet of Things’ there’s bound to be a whole raft of new ‘connected’ consumer electronics for the home, from Kettles you can boil from your iPhone to microwaves you can start remotely – pretty soon you really will be able to have the tea ready when you walk through the door.
    – Wearable tech – the latest buzzword in technology without doubt, everyday there is a new wearable tech launch whether it’s the latest smart watch or GPS trackers for pets. It’s a personal interest area for me as it promises to bring real benefits in health and fitness, not to mention personal efficiency. As a committed Pebble user I’m keen to see how it’s all going to evolve – early days at the moment but the next 12 months I am sure we’ll see some amazing developments. For example take the PulseON Heart Monitor that banishes those nasty chest straps to the ‘tech-bin’ – due to be launched in the UK on September 15th it will revolutionise the way you train – combing the markets most accurate heart rate monitor with data analysis that shapes how you train to improve performance.  Find out more here.

    As well as our own thinking we spend a lot of time at  looking at what the market influencers are saying, here’s a link to some interesting articles that we have come across for further reading.

    Here’s an excellent review of things from Tom’s Guide in the US who will be making the journey over to Berlin.  CNET have published their ‘Best Tech of IFA’ guide here.  The Verge’s roundup can also be viewed here.

    So all in all expectations are high as we prepare to jet off and stay tuned for our daily show round-ups…