PowerIT Opens Asia-Pac Operations in Sydney, Australia
Posted by developer on 20/02/2016
Power IT is pleased to announce that it is extending its global reach and has opened an operation in Sydney, Australia, to assist global technologies looking to enter the ANZ and APAC markets. The business will initially offer a full range of services for the Australian and New Zealand markets and a more bespoke consultancy service for APAC.
The business will be headed up by Ian Mclean, who has over 20 years’ experience in successfully developing and managing business in the IT / CE markets in Australia and APAC. During his career he has worked for companies such as NETGEAR, Seagate and Belkin and consulted to businesses including Sun, Lexmark and Adobe. He has a passion for sales and marketing and building successful businesses. Channel coverage, Brand positioning, pricing strategies and channel engagement programs are some of the key areas of focus.
According to Mark Power, MD of PowerIT: “ANZ is an ideal country for us to expand into. The market size and demographics are very similar to Canada. For many US companies, ANZ is a relatively easy expansion opportunity after the UK. In addition, it is often used as a launch platform into the Asian market which will offer massive opportunities in the coming years”