TECH PULSE GROUP NEWS//

Identifying IT Distribution UK Partners

For many of our clients this can often be step one. Distribution still plays a critical role in the UK technology market, providing vendors with logistical and financial support to scale growth. But not all distribution companies were created equally. Broadliners bring breadth of traded accounts and opportunities for ‘piggy-back’ selling, boutique distributors bring focus and unique skills that can be attractive for organisations just arriving in the UK

The art is choosing the right route; whether you’re looking for IT distribution in the UK or European technology distribution to a wider market, as these differences and the related benefits/pitfalls may not be immediately obvious. Choose the wrong route could set you back years and see you throw good money after bad, and don’t even mention negotiating the commercials.

And even when you choose wisely, they still need nurturing, selecting the right marketing vehicles to grow demand, educating and motivating the sales floors and staying front of mind. But you don’t need to worry about that, leave your needs for well placed, well managed distribution of technology in the UK to us.

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